n an age where most kids spend their downtime texting on phones, playing video games and browsing social networking sites, a lot of individuals within the education sector fear that learning has been replaced by mindless, tech-drunk carousing. And when yearly statistics show a steady decline in math, science and English proficiency, these fears aren’t simply conspiracy fodder. There’s some meat on these particular bones.

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So, what exactly is the answer for education professionals who want to empower people with knowledge? That’s a question which seems impossible to answer. However, a good start would be to present learning material in a friendlier format, giving it to the tech junkies on their level. In other words, the education industry can use sites like Facebook and basic business marketing methods to spread the knowledge around more efficiently.

Appealing to More People

Facebook has the power to make educational material more appealing to more people. Taking education online isn’t a new frontier; it’s been tried, often successfully, many times over. But for the purposes of Facebook in particular, niche marketing, coupled with the site’s tools for ad targeting, can help education professionals reach a range of people with material that’s presented in a social content rather than a school-like context.

Simplifying the Material

Using Facebook to market educational material also gives you an opportunity to simplify the material. Instead of having something that must be taught orally or read from a thick, bland textbook, the material can be presented in new and exciting ways. Think about intriguing short video clips that are fun and free flowing. Be creative with imagery and draw people in by capturing their attention and stimulating their imagination.

The Power of the Populous

For the purposes of increasing a business’s bottom line, “likes” on Facebook aren’t exactly the be-all, end-all statistic. However, in the context of bolstering an education-based brand, the social aspect of the like button is greatly powerful. Likes beget likes, and thus you should work to present material that’s exciting and that can be shared and enjoyed by fans and friends of fans. You don’t have to be overly specific, beyond the area of education you’re covering, so you can target a larger audience and still experience great results.

Connecting with Other Professionals

Through the use of third-party Facebook ad management tools, you can create ads that are very specific and that target a very narrow audience. You can also easily cater your page postings to a narrower audience. This may be something you can benefit from if your aim is to connect with other professionals within the education industry. Finding others with your same goal allows you to benefit in a few ways. Not only can you tap into an existing audience and pick up some solid pointers, but you can also combine your efforts with your cohorts to work on attracting more people to education in general.

A Convenient Connection

Facebook makes it easy to connect with your fans and followers on a very personal level. Ad placement, Promoted Posts, Sponsored Stories, and a slew of other site features allow you to target narrow markets and even individuals. This is ideal for a personal approach, especially if you’re targeting the mobile Facebook market.

People who stay wrapped up in technology are learning; they’re just not learning what most education professionals would prefer. You have the power to change this, though. By implementing a few solid Facebook marketing tactics, you can develop an active, engaged audience in the social realm.